Fashion Avenue Ken 1999

Hey Doll Fans! Looking for Fashion Avenue to add to your collection? Please use these buttons to start your search: is ad-supported. When you buy through links on our site, we may earn an affiliate commission (at no cost to you), which helps to keep the site online and updating.

The packaging for the Fashion Avenue gets a redesign during the 1999 retail year. The packages have a different inside of package background, white with grey pencil line scenes of a bedroom and a coat rack style mannequin with slight variations of one or two curtains or wallpaper, and tables, columns, vanity, or cabinets to “hold” the accessories. The big difference is in the back of package design for Party, Evening Wear, Matchin’ Styles, Ken, and Lingerie. Gone are the “runway” or “snapshot” designs. Instead there is more of a checklist feel to the design with fashion line names at the top and the fashions in a long column, but there are so many fashions missing that it just doesn’t work. That’s understandable because there are so many more fashions but then why choose this design. When the fashions switch to the 2000’s look there are still columns of fashions lines, but they are mixed up and without the line names it looks much better. The Ken line continues to have “chip board” or very thin cardboard accessories. As an adult collector I have gained a whole new appreciation for these. I want to write an article about this one day, and part of my long term plans for this website is to scan and upload printable versions of these accessories. Totally cool, realistic fashions for Ken doll. Ken is smart and casual in these new looks for different daytime activities and nights out with Barbie.
Assortment Number 18099
Item Number 20603
Item Number 20604 – Released with green plaid short sleeve shirt instead of blue long sleeve pictured.
Item Number 20605
Item Number 22876 – Re-design of previous year.
Item Number 22878
Item Number 22925 – Not pictured in vendor catalog, possibly a re-design of pictured fashion that was not produced.
Item Number 23127
Item Number 23128
Item Number 23129
Item Number 23130 – Shown in yellow in catalog, but produced in blue.
Item Number 23131
Pictured in 1999 Mattel Vendor Catalog but not released:
Yellow shirt with white vest, khaki pants.
Above text adapted from 1999 Mattel USA and UK Vendor Catalogs. is a work in progress. I want to get up as many images as soon as possible. This Fashion Avenue post includes in-package images of all fashions in this line for this year. Posts for each fashion pack, and it’s contents (dresses, shoes, accessories) will be added when they are available.
There are major differences between
Fashion Avenue line names and years and other websites read about them here.